Should your company follow the example of firms like Allstate Insurance, Cardinal Health, Cigna, Dunkin' Brands, and Oracle by appointing a CCO? Forrester research published January 24th, 2011 shows that the answer is "yes" if you need to radically increase the business discipline required to deliver a differentiated customer experience!
http://www.forrester.com/rb/Research/rise_of_chief_customer_officer/q/id/57931/t/2
Abonneren op:
Reacties posten (Atom)
Geen opmerkingen:
Een reactie posten