When you don't care, consumers notice and TAKE ACTION. In the Netherlands, companies in the financial sector spend millions on marketing campaigns to convince people they care and are worth consumers' trust. Have they already recovered the trust of their own employees? Have they already recovered the trust of their existing customers? Social media will tell the true story.
Watch this video produced by the US social initiative "Move Your Money".
http://www.youtube.com/watch?v=Icqrx0OimSs&feature=player_embedded#
Want to know more:
http://moveyourmoney.info/
http://www.huffingtonpost.com/news/move-your-money
About me
- Nicolette Wuring
- Working on the customer-facing side of multinational organizations for 15 years in different roles from boardroom executive to strategic advisor I decided that the commoditization of employees and customers had to shift if businesses want to survive in the 21st century. Care is a sustainable solution that touches the core of every organization.
Geen opmerkingen:
Een reactie posten