CMO body and Nunwood unveil brand engagement findings | News | Marketing Week

The Cluetrain Manifesto already said it in 1999: "Markets have become conversations." When you care, people tell their friends. When you don't care, they tell the world.
"Negative experiences are over seven times more likely to be repeated through social media than positive experiences. [...] The risks of a negative customer experience have been accelerated and amplified by social media. We’ve moved from a world of brand-centricity to a world of consumer-centricity where consumer, brand, experience and market sentiment are all interwoven."

Read the Marketing Week article about the international research into consumer engagement with brands by The Chief Marketing Officers’ Club and insight and data agency Nunwood:

CMO body and Nunwood unveil brand engagement findings | News | Marketing Week